To Whom It May Concern Regarding The 2015 Macy's Thanksgiving Day Parade,
I have loved watching the Macy's Thanksgiving Day parade for as long as I can remember. Now, I have young children who are beginning to also enjoy the parade each and every year. It is a fun and exciting Thanksgiving tradition for us, now spanning generations, as I know it is for many families around the country.
As I am now "the mom," I am not always able to give the parade my full attention for the duration of its airtime. Unfortunately, I did manage to catch the Build-a-Bear float and accompanying song in this year's 2015 parade.
I am very displeased and disappointed with the choice of song performed this year on the Build-a-Bear float. While Sofia Carson looked beautiful and was appropriately attired -- she, initially, appeared as though she would make a good role model for young children -- the parade's target audience -- until her song began.
"Rotten To The Core" is a horrible message to be not only condoning but promoting to children in a most public parade appearance and advertising campaign of the Holiday season.
As a mother, I am appalled that Macy's -- the company that asked the question of American, "Do you believe in Santa?" and now reminds the public that, "Yes, Virginia, there is a Santa," and to, "Believe in the Magic of Giving," would want to, in any way be associated, let alone deliver such a message.
As I am now "the mom," I am not always able to give the parade my full attention for the duration of its airtime. Unfortunately, I did manage to catch the Build-a-Bear float and accompanying song in this year's 2015 parade.
I am very displeased and disappointed with the choice of song performed this year on the Build-a-Bear float. While Sofia Carson looked beautiful and was appropriately attired -- she, initially, appeared as though she would make a good role model for young children -- the parade's target audience -- until her song began.
"Rotten To The Core" is a horrible message to be not only condoning but promoting to children in a most public parade appearance and advertising campaign of the Holiday season.
As a mother, I am appalled that Macy's -- the company that asked the question of American, "Do you believe in Santa?" and now reminds the public that, "Yes, Virginia, there is a Santa," and to, "Believe in the Magic of Giving," would want to, in any way be associated, let alone deliver such a message.
Now, instead of campaigns like, "Believe in the Magic of Giving," and songs like, "Its the Most Wonderful Time of the Year," from the parade, I can expect campaigns and songs with messages like, "They say I'm trouble, they say I'm bad, they say I'm evil, that makes me glad"?
I hope you seriously consider the message with which you want to affiliate in the future. What I take away from the parade this Christmas is that Macy's is changing with the times and encouraging children, 'You don't have to be good -- in fact, be downright rotten, and proud of it.' This is definitely NOT a message I want my children to hear or receive any time of the year, but most especially headed into the Christmas season.
I have come to expect better from the Macy's Thanksgiving Day parade and want my children to grow up enjoying the annual tradition as I did. If these sort of songs and messages continue, my family will no longer be participating in the tradition or taking our business to Macy's.
Respectfully,
Mrs. Brooke Miller
Respectfully,
Mrs. Brooke Miller
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